The 2015 naked calendar of the University of Warwick men’s rowing team is out to combat gay discrimination.
The U.K. squad has been producing a nude datebook fundraiser since 2009. When it discovered that much of its audience was gay, the team figured it should direct its charity toward the LGBT community, according to a video released to promote the new calendar.
So the team has helped established a charity called Sport Allies, “a programme to reach out to young people challenged by bullying, homophobia or low self-esteem,” per the Warwick Rowers website.
Previous calendars have raised more than $300,000 and are now sold in 77 countries, the video explains.
The team is reportedly up for a PinkNews Award, which is given out by the European LGBT news service of the same name.
Row, row, row your boats, gentlemen, and keep up the good work.
Those interested in purchasing the calendar or other merchandise can click here. The team pledges to donate at least 10 percent of every purchase to Sport Allies.